Scaling tech sales without added complexity.

We help ambitious innovators build a repeatable sales motion.

insights

Growth exposes what isn’t built to scale.

Five recurring patterns that signal commercial structure is holding back growth.

01

Growth equals hiring

Revenue growth relies on adding reps instead of improving effectiveness.

02

Existing client bias

Sales becomes reactive rather than hunting new opportunities.

03

Sales inconsistency

There is no clear execution structure. Everyone sells differently.

04

Deals lose momentum

Larger deals require complex sales cycles with more ways to derail.

05

Unpredictable results

Forecasts are inaccurate. Strategic resource planning is a challenge.

approach

From insight to impact.

We design a bespoke, repeatable sales motion and guide your team to execute it.

Align on Priorities

Seed

Analysis to uncover the highest-impact opportunities for growth.

Structure for Scale

Sprout

Co-created playbook tailored to your most critical growth driver.

Motion to Momentum

Growth

In-the-field support for sales teams to internalize scalable execution. 

Compound your Progress

Harvest

Periodic check-ins to review performance and keep momentum.

Strategic clarity
A scalable way of selling
Higher win rate
Predictable revenue
About us

Built by people who’ve done the work.

After years in technology sales, we kept seeing the same pattern: ambitious teams struggling to turn momentum into repeatable growth. As complexity increases, visibility drops and sales becomes harder to manage consistently. That's why we started Calminate.

Our experience ranges from enterprise environments like Cisco, Gartner and HP, to lesser-known companies where pipeline depended on high-volume outbound, experimentation and repetition. This gives us a broad perspective on what drives sales effectiveness as companies grow. Technology improves efficiency. People move deals forward.

Mike van der Sluis en Vincent Vermeer

Let’s talk.

Explore your opportunities for growth.

phone number +31 6 – 15 32 60 15

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