Last updated: August 2026

At Calminate, we take the privacy of our website visitors, prospects, partners and clients seriously. This Privacy Policy explains what personal data we collect, why we process it, how long we retain it and how we protect it.

1. Who we are
Calminate VOF provides commercial advisory and consultancy services to B2B technology companies.

Calminate VOF
The Netherlands
Website: www.calminate.nl
Email: [privacy/contact email]
Chamber of Commerce (KvK): [KvK number]

Calminate VOF is the controller responsible for the processing of personal data described in this Privacy Policy.

2. What personal data we process

Depending on how you interact with Calminate, we may process information including:

• your name;
• business email address;
• telephone number;
• job title;
• company name;
• information submitted through our website or contact forms;
• information submitted through the Commercial Baseline;
• correspondence and information provided during conversations with Calminate;
• client and administrative information;
• technical and website usage information where applicable.

We aim to process only personal data that is relevant to the purpose for which it is collected.

3. Commercial Baseline

When you complete the Calminate Commercial Baseline, we use the information you provide to analyse your company’s commercial approach, prepare your Commercial Baseline and Executive Briefing, and support our subsequent conversation with you.

The Commercial Baseline may include:

• responses to structured statements;
• scores derived from those responses;
• commercial priorities or challenges provided through open questions;
• relevant company and respondent information.

Not all information provided through the Baseline constitutes personal data. However, we treat Baseline information with appropriate care, including commercially sensitive information relating to your organization.

Use of Baseline data for research and methodology development

We may use anonymized and aggregated information derived from Commercial Baselines to:

• improve the Calminate methodology;
• identify broader commercial patterns;
• develop benchmarks;
• conduct research;
• create educational content and commercial insights.

We will not publicly identify individual respondents or companies, or attribute individual Baseline responses or scores to them, without permission.

For long-term analysis and research purposes, we aim to separate identifying information from the underlying Baseline data. Properly anonymised information may be retained for longer periods because it can no longer reasonably be linked to an identifiable individual.

4. Use of artificial intelligence

Calminate may use artificial intelligence tools to support analysis and the preparation of Commercial Baseline outputs.

Where AI tools are used, we minimise the information shared for this purpose.

For Commercial Baseline analysis, we may provide structured statement responses and scores to an AI tool. We do not include respondent contact details or open-text responses where these are not necessary for the analysis.

We aim to avoid sharing personal data with AI tools where the same purpose can reasonably be achieved without it.

5. Why we process personal data

We may process personal data to:

• respond to enquiries and contact requests;
• provide and discuss the Commercial Baseline;
• prepare analyses, reports and recommendations;
• conduct discovery and commercial conversations;
• provide our consultancy services;
• communicate with prospects, clients and partners;
• manage commercial and client relationships;
• improve our services and methodology;
• maintain and improve our website;
• comply with legal and administrative obligations;
• understand website usage;
• support marketing and advertising activities where permitted.

• taking steps at your request before entering into an agreement;
• performing an agreement;
• our legitimate business interests;
• compliance with a legal obligation;
• your consent where consent is required.

6. Cookies and website tracking

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function. Other technologies may be used for analytics, marketing, advertising or audience measurement.

Where required by law, non-essential tracking technologies are only activated after you have provided the relevant consent.

Calminate uses the LinkedIn Insight Tag to support activities such as:

• understanding website audiences;
• measuring marketing activity;
• building audiences for future LinkedIn advertising;
• retargeting website visitors.

Where consent is required, the LinkedIn Insight Tag will only be activated after you have consented to marketing cookies.

You can find more information about the cookies and technologies used on our website and manage your preferences through our Cookie Policy and cookie-consent tool.

7. Sharing personal data with third parties

We may use trusted third-party service providers to operate our business and deliver our services.

These may include providers of:

• website hosting and infrastructure;
• email and productivity software;
• CRM and business software;
• website forms and analytics;
• artificial intelligence and automation tools;
• accounting and administration services;
• professional advisory services;
• marketing and advertising platforms, including LinkedIn.

Where third parties process personal data on our behalf, we take appropriate measures to protect that data and limit the information shared to what is reasonably necessary for the relevant purpose.

We do not sell personal data.

8. International processing

Some service providers used by Calminate may process information outside the European Economic Area.

Where personal data is transferred internationally, we take appropriate measures to ensure that it receives an adequate level of protection in accordance with applicable data-protection legislation.

9. How long we retain information

We do not retain personal data longer than reasonably necessary for the purposes for which it was collected, unless a longer period is required or permitted by law.

As a general policy:

• personal data associated with prospects and Commercial Baseline participants may be retained for up to two years after our last relevant interaction, unless an ongoing commercial or client relationship justifies continued retention;
• information relating to active clients may be retained for the duration of the relationship and for an appropriate period afterwards;
• financial and administrative records are retained for the periods required under applicable law;
• identifying information may be removed from historical Commercial Baseline data when it is no longer required for the original commercial purpose;
• properly anonymised and aggregated Baseline information may be retained for longer periods for research, benchmarking, methodology development and educational purposes.

Retention periods may differ where a specific legal, contractual or operational reason requires this.

10. Anonymised and aggregated information

Where possible, Calminate may convert information into an anonymised or aggregated form for longer-term analysis.

Anonymised datasets may include information such as:

• Commercial Baseline statement scores;
• domain scores;
• overall scores;
• broad company-size categories;
• broad sector categories;
• time periods or cohorts.

Such datasets are designed not to contain information that reasonably identifies an individual respondent.

Where we retain a means of reconnecting information to an identifiable person, we continue to treat that information as personal data and apply appropriate safeguards.

11. Your rights

Under applicable data-protection law, you may have the right to:

• access the personal data we hold about you;
• correct inaccurate or incomplete personal data;
• request deletion of your personal data;
• request restriction of certain processing;
• object to certain processing;
• receive certain personal data in a portable format;
• withdraw consent where processing is based on consent.

To exercise any of these rights, contact us at: info@calminate.nl

We may need to verify your identity before processing certain requests.

You also have the right to lodge a complaint with the Dutch Data Protection Authority, the Autoriteit Persoonsgegevens.

12. Security

We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure and other unlawful processing.

Access to information is limited to people and service providers who reasonably require it for the relevant business purpose.

13. Changes to this Privacy Policy

We may update this Privacy Policy when our services, website, tools or data-processing activities change.

The most recent version will always be available on this page.